Why Blogs are Beneficial for Establishing Your Brand
It seems like everyone has a blog these days.
Here’s why it’s important for business owners: blogs have replaced the conversations business owners used to have with their customers face-to-face. When brick and mortar ruled, customers could come into a business and ask as many questions as they needed to; if answered correctly, politely and with a friendly tone of voice, the credibility of the business would increase and the customer would keep coming back.
Now that the digital landscape has taken the forefront over physical locations, business owners don’t have a way to easily converse with their customers. Having a regularly updated blog that answers questions and dives into industry-relevant topics is a solution to that problem. It can serve as your store clerk, there to greet your customers with that same friendly, casual tone of voice to make them feel heard and help them trust you.
But what else can a blog do for a business?
Blogs add to your credibility.
Blogs should be informational and help your audience. If you can have a blog library that serves a purpose and teaches your audience something, it adds to your credibility. It lets people know that you are an expert in your field when you can write about subjects related to your business.
A few rules to remember:
Keep it short. The digital reader's eyes tend to scan, so if they are faced with large text blocks, they'll click away.
Don't use jargon, especially if you're in a specialized, technical industry. Keep the explanations of complex concepts simple. Otherwise, you'll lose a reader's interest.
Keep the tone casual. Readers don’t want to feel like they’re being talked down to.
Blogs help your SEO.
When you have useful content to share that includes keywords, sharing the content can help increase your visibility on Google. Sharing blogs via social media, newsletters, and on your Google Business page are all ways to send traffic back to your website thus, increasing your SEO ranking.
Blogs are shareable content.
Trying to drive organic traffic to your website? Posting your blogs on social media and in a newsletter allows people to click on the link and be sent directly to your website. This increases your organic traffic and allows people to engage with your brand through a narrative. People want to be told a story! If you share original content, you level up with your audience and they begin to trust you at your word--a quality that is very important for small businesses.
Are you ready to start blogging but unsure if you have the time or energy? JHM Creative Co. can help! We're built on more than ten years of online writing experience and can help take your blogging content to the next level.
